About 25 years ago, network television coverage of sports, football in particular, literally added a new twist: reverse angle coverage. A reduced cost of cameras and an increased appetite by viewers for a “better than being there” experience led first to a second view, and today as many as 10 different views of a play. Too bad that video coverage of business, educational, and philanthropic events doesn’t follow suit.
- Engaging speaker with a great message at a podium?
- Fixed microphone and camera on the podium?
- Speaker who likes to move around?
- Mike her with a wireless lav mike and put your best shooter on her.
- Attentive, engaged audience that laughs, applauds and asks questions?
- Camera and microphones to pick up the audience?
So for your next event, think backwards. After all, if you don’t consider the audience as part of your total production, you’re not really being considerate of them as an audience, either.
A "way to go" shout out to the crew at Cleveland's Council of Smaller Enterprises (COSE) for their "spot on" use of video at the recent Small Business Conference, shown in the illustration above. Well done!