Thursday, August 30, 2012

Shooting Groupon (in a barrel)

Criticizing Groupon these days is a little like shooting fish in a barrel, or like "piling on" in football.
"Penalty, on the defense: 15 yards for unsportsmanlike conduct. First down."
Guilty as charged for the hit that is to come below. But sometimes it's permissible to take a shot at even easy targets when they are illustrate such a surprising lack of business sense.

While most of us have enjoyed a least a few wonderful offers from its service, Groupon has taken its share of justifiable hits - an inflated, ill-conceived IPO, debatable formulas for counting reveune, non-existent profits, you know, small things like that. But Groupon has received also credit recently for efforts (however tardy) to make its offers more relevant to potential buyers. So, how's that going?
Personalized for a Cleveland subscriber?
This is personalized for me?


Click on this link to see Groupon offers that have been "personalized" just for me and I assume for most other Cleveland subscribers. Remember, this is a town that is one of only three that hasn't had the chance to root for its home team in the Super Bowl. And despite the fact that the team is basically pitiful on the field, the end of the summer always finds fans in Cleveland enthusiastic about the prospects for the Browns.
  
I'll wade through and even chuckle at the bikini wax offers I receive. But a Groupon offer promoting football-themed goods that use as examples logos for. . . the Pittsburgh Steelers, the Denver Broncos and the University of Michigan?

Who cares if the whistle already blew. Go ahead and add mine to the shots being fired at Groupon - even if it is like shooting a grouper in a barrel.

As they say on ESPN, "C'mon, man."


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